Privacy Policy for California Residents

Privacy Policy For California Residents:

This Privacy Policy for California Residents supplements the information contained in CFJS Holdings, LLC’s

Privacy Policy and applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this Policy.

Information We Collect:

Our Website collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:

· Publicly available information from government records.

· Deidentified or aggregated consumer information.

· Information excluded from the CCPA’s scope, like:

· health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research data;

· personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

In particular, our Website has collected the following categories of personal information from consumers within the last 12 months:

Our Website obtains the categories of personal information listed above from the following categories of sources:

· Directly from you. For example, from forms you complete or products and services you buy.

· Indirectly from you. For example, from observing your actions on our Website.

· From third parties. For example, from our business partners.

Use of Personal Information:

We may use or disclose the personal information we collect for one or more of the following purposes:

· To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to request a price quote or ask a question about our products or services, we will use that personal information to respond to your inquiry. If you provide your personal information to purchase a product or service, we will use that information to process your payment and facilitate delivery. We may also save your information to facilitate new orders.

· To provide, support, personalize, and develop our Website, products, and services.

· To create, maintain, customize, and secure your account with us.

· To process your requests, purchases, transactions, and payments and prevent transactional fraud.

· To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

· To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (with your consent, where required by law).

· To help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business.

· For testing, research, analysis, and product development, including to develop and improve our Website, products, and services.

· To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

· As described to you when collecting your personal information or as otherwise set out in the CCPA.

· To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Website users is among the assets transferred.

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

Sharing Personal Information:

We may share your personal information by disclosing it to a third party for a business purpose. We only make these business purpose disclosures under written contracts that describe the purposes, require the recipient to keep the personal information confidential, and prohibit using the disclosed information for any purpose except performing the contract. In the preceding 12 months, Company has disclosed personal information for a business purpose to the categories of third parties indicated in the chart below.

We do not sell personal information. In the preceding 12 months, Company has not sold personal information.

Your Rights and Choices:

The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

Right to Know and Data Portability:

You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months (“right to know”). Once we receive your request and confirm your identity (see Exercising Your Right to Know or Delete), we will disclose to you:

· The categories of personal information we collected about you.

· The categories of sources for the personal information we collected about you.

· Our business or commercial purpose for collecting or selling that personal information.

· The categories of third parties with whom we share that personal information.

· If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

· sales, identifying the personal information categories that each category of recipient purchased; and

· disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

· The specific pieces of personal information we collected about you (also called a data portability request).

Right to Delete:

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions (“right to delete”). Once we receive your request and confirm your identity (see Exercising Your Rights to Know or Delete), we will review your request to see if an exception allowing us to retain the information applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted under federal law, or otherwise perform our contract with you.

2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

3. Debug products to identify and repair errors that impair existing intended functionality.

4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

8. Comply with a legal obligation.

9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

We will delete or deidentify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

Exercising Your Rights to Know or Delete:

To exercise your rights to know or delete described above, please submit a request by either:

· Emailing us at

· Texting/Calling: (813) 640-4413

Only you, or someone legally authorized to act on your behalf, may make a request to know or delete related to your personal information. You may also make a request to know or delete on behalf of your child.

You may only submit a request to know twice within a 12-month period. Your request to know or delete must:

· Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

· Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

You do not need to create an account with us to submit a request to know or delete. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in the request to verify the requestor’s identity or authority to make it.

Response Timing and Format:

We will confirm receipt of your request within 10-business days. If you do not receive confirmation within the 10-day timeframe, please contact us at

We endeavor to substantively respond to a verifiable consumer request within 45 days of its receipt. If we require more time (up to another 45 days), we will inform you of the reason and extension period in writing.

If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.

Any disclosures we provide will only cover the 12-month period preceding our receipt of your request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.


We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

· Deny you goods or services.

· Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

· Provide you a different level or quality of goods or services.

· Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

Other California Privacy Rights:

California’s “Shine the Light” law (Civil Code § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make that request, please send an email to

Changes to Our Privacy Policy:

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated notice on the Website and update the notice’s effective date. Your continued use of our Website after the posting of changes constitutes your acceptance of those changes.

Contact Information:

If you have any questions or comments about this notice, the ways in which CFJS Holdings, LLC collects and uses your information described here and in the Privacy Policy, your choices and rights regarding that use, or wish to exercise your rights under California law, please do not hesitate to contact us at:



If you need to access this Policy in an alternative format due to having a disability, please contact

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Organic SEO Services: Leveraging Google My Business for Medical Business Growth

February 23, 20247 min read

The market has become increasingly competitive as medical treatments and technologies continue to advance, spanning from aesthetic services to weight loss and beyond. It's no surprise, as social media is flooded with content promoting Botox, weight loss solutions, and other medical enhancement treatments. With the market's increased saturation, organic SEO services will be pivotal in helping medical businesses grow their return on investment (ROI) by reducing ad spend and increasing appointment bookings. 

Choosing to integrate organic SEO services builds the foundation for establishing a strong online presence, which attracts more patients and aids in the expansion of your medical business. With the increasing reliance on the Internet for healthcare information and services, medical businesses must adopt effective strategies to enhance their visibility and credibility. One of the best SEO services for small business is Google My Business (GMB).

In this guide, we'll explore how medical businesses can unlock organic growth by optimizing their presence with GMB and utilizing organic traffic to boost visibility,

What Are Organic SEO Services?

Organic SEO services focus on strategies that increase a brand's presence within search results without spending money on paid advertising. While organic SEO services can take longer to yield results, the long-term cost savings are indisputable compared to paid ads. Not to mention, as the medical business market becomes more competitive, the cost of paid ads increases exponentially. 

The Importance of Organic SEO Services for Medical Businesses

Increasing brand influence through non-paid channels such as search engines, social media, and word-of-mouth referrals is vital as it allows a medical business to attract patients actively seeking healthcare services online. Focusing on organic SEO services, med spas, weight loss clinics, and related businesses can improve their search engine rankings, increase their visibility to potential patients, and ultimately drive more qualified leads to their practice.

Understanding Google My Business for Medical Businesses

Google My Business (GMB) is a powerful tool provided by Google that allows businesses to manage their online presence across various Google platforms, including Google Search and Google Maps. For medical businesses, having a well-optimized GMB profile is essential for ensuring visibility in local search results and attracting patients in their target area. By claiming and verifying their GMB listing, medical practices can provide essential information to potential patients, such as their location, contact details, business hours, and patient reviews.

Organic SEO Services for Medical Businesses

Organic SEO services are designed to improve a website's visibility in organic search results through strategies such as keyword optimization, content creation, link building, etc. For medical businesses, choosing Google My Business provides a competitive edge as it serves as an information and communication hub. 

With a detailed keyword strategy, a GMB profile is more likely to appear when someone searches for a related service. For example, searching 'weight loss clinic near me' will pull up other weight loss clinic GMB profiles in the area. The organic nature of GMB and the ability for potential clients to find you is why it's a necessary tool for any medical business. 

From a communication aspect, potential clients can request information, book, and communicate directly through the GMB profile, creating a user-friendly channel. Additionally, reviews left by other clients express confidence in your services and reputation.  

Strategies for Optimizing a Google My Business Profile

Claim and Verify Your GMB Listing 

The first step in optimizing GMB for organic growth is to claim and verify your listing. This process confirms to Google that you are the rightful owner of your medical practice and allows you to manage your listing effectively.

Optimize Your Business Information 

Ensure that your GMB profile includes accurate and up-to-date information about your medical practice, including your name, address, phone number, and business hours. This information helps potential patients find and contact your practice easily.

Add High-Quality Photos and Videos 

Visual content such as photos and videos can help showcase your medical practice and build trust with potential patients. Upload high-quality images of your facility, staff, and services to comfort patients by providing a glimpse of what to expect when they visit your practice.


Collect and Respond to Patient Reviews 

Positive patient reviews can significantly impact your medical practice's reputation and visibility on Google. Encourage satisfied patients to leave reviews on your GMB listing and respond promptly to feedback or questions to demonstrate your commitment to patient satisfaction.

Utilize GMB Features

Take advantage of additional features offered by GMB, such as posts, Q&A, and messaging, to engage with potential patients and provide them with valuable information about your services. Regularly updating your GMB profile with fresh content can help improve your visibility in local search results.

Case Study: The Impact of GMB Optimization on a Medical Practice

To illustrate the potential benefits of utilizing GMB for organic growth, let's consider the case of a small medical practice specializing in botox services. By optimizing its GMB profile with accurate business information, engaging photos of its facility and staff, and positive patient reviews, the med spa practice increased its visibility in local search results and attracted more patients to its clinic.

Over time, the practice's GMB listing became a valuable source of information for patients seeking botox services in their area, resulting in a steady stream of organic traffic to their website and clinic. By consistently monitoring and updating its GMB profile, the medical practice was able to maintain its competitive edge in the local market and continue growing its patient base through organic means.

Key Organic SEO Services For Google My Business

At Inbound Calls, we have worked with hundreds of medical businesses to optimize their Google My Business profiles, bringing them more appointments and strengthening their online presence through the following services: 

Complete Website Optimization

We'll optimize your website for search engines, ensuring clear page titles, keyword-rich content, and a well-structured architecture. This will boost traffic, engagement, and conversions, driving revenue and business growth.

Detailed Keyword Strategy

Using keywords effectively improves website visibility, increases organic traffic, and boosts revenue. Optimizing for keywords is complex, requiring up-to-date knowledge. Our services include keyword identification, content optimization, and ongoing strategy monitoring for optimal results.

Establishing A Strong Brand

Boost your medical practice and attract new patients with strong brand awareness. Consistent messaging, visual identity, and a positive online reputation build credibility, authority, and higher search engine rankings. This leads to easier discovery and connection for potential patients.

Google My Business Set Up & Optimization

Let our SEO experts handle your Google My Business setup and optimization, freeing you to focus on your business. A well-optimized listing boosts online presence, attracts customers, and drives business growth. Our strategies elevate your business ranking, ensuring visibility to potential customers.

Local Citations Audit

Being in Google's three-pack listing is key for Med Spas and other medical businesses. We audit and optimize your local citation, improving your chances of being featured. A clean, error-free citation boosts your chances of ranking in the three-pack.

Local Citations Building

Optimize your online presence for Google's three-pack listing with our tailored local citations service. Strategically placed on platforms like Yelp and Yellow Pages, these citations boost your Google ranking in the competitive medical services industry. We ensure accurate business information across directories for maximum impact. 

Elimination of Harmful Citations

Keeping your local citations accurate boosts your chances for a three-pack spot in Google's Map Pack. We audit it, identify issues, and guide you in fixing errors, improving your three-pack prospects.

Local SEO Content Strategy

We tailor your website for area-specific search results, targeting relevant keywords and crafting compelling content to attract and engage new visitors. This enhances online visibility and expands your reach within the community.

Schema Markup

Boost your visibility with schema markup. Our experts add schema to your site, helping search engines interpret and index your pages effectively. Tailored to match your content, this boosts your site's ranking and visibility for potential customers.

Content Audit

Before starting any content optimization, our team conducts a tailored content audit for your medical business to identify areas needing improvement, making your website more search-engine friendly. This involves evaluating heading tags, page titles, keyword density, proximity, prominence, and diversity to enhance your website's ranking in SERPs and drive more traffic.

Competitor Audit

Our SEO experts analyze competitors in your niche, scrutinizing factors like domain authority and backlink strategy to craft an enhanced SEO strategy for your business. This analysis identifies effective practices and industry trends, allowing us to tailor our approach to meet your specific needs.

Review Management

Positive reviews are crucial for businesses in the top 3 positions on the Google Map Pack, as potential customers heavily rely on them for informed decisions, leading to higher conversion rates. Inbound Calls understands the significance of managing reviews for med spas, promptly responding to feedback to establish trust and credibility, ultimately fostering a positive online presence and driving increased conversions in local searches.

Contact us today to learn more about our Organic SEO Services to increase your visibility and boost appointment bookings! 

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